Workplace culture is your company’s character and personality. When you talk about which parts of an organisation make it a great one to work for, the two most mentioned things are compensation and a company’s culture.
A lot of managers and executives believe that these two factors should be enough to attract and retain talent to their company. Some companies inadvertently commit the mistake of letting workplace culture form naturally without defining what they would like for it to be or taking an active part in its formation. You should be defining and demonstrating the culture that you want the company to be running on for your employees, not the other way around.
The culture in your company is influenced by a lot of things such as leadership, management, workspace practices and policies, and more. It’s how people treat each other and what they expect of themselves and each other.
Workplace culture is as crucial as a business strategy is because it can either strengthen or undermine your organisation’s objectives, among other things. Here are a few more reasons why workplace culture matters and why your company should prioritise it.
The Importance of Workplace Culture
Workplace Culture attracts (and retains) great talent
Compensation and brand value might be what attracts top talent the most, but those aren’t the only things that candidates evaluate your company for. A positive, strong, and well-defined workplace culture is a big deciding factor in retaining not just any talent, but the most ideal fit for your company’s personality and objectives.
Workplace Culture drives engagement, motivation, and performance
Culture has a big impact on how employees engage and interact with each other and their work. A positively cultivated workplace culture definitely has a positive effect on not only engagement but performance as well. Simply put, the more comfortable and positive an employee feels in the environment where they work and the people they interact with can significantly increase motivation.
Workplace Culture directly impacts happiness and satisfaction
Research by Deloitte suggests that employee happiness and satisfaction is directly linked to workplace culture. And it’s not surprising. A positive work environment impacts the way we think, act, and analyse things. Since we spend so much of our lives at work, naturally, if an employee is happy, it will not only reflect on their growth as a person, but it will be evident in their output at work as well. We don’t know about you but that sounds like a win-win to us!
If you want your employees to foster a sense of pride and “ownership” towards the company, positive and genuine workplace culture is definitely a non-negotiable. And when people take pride, it becomes easier for them to invest their future in the organisation and working hard towards creating opportunities that will benefit them and the company becomes the natural thing to do.
Positivity in the workforce is a direct result of effective leadership and a positive management style. By identifying and rewarding the ones who are actively striving to create a positive work culture, you can encourage others to do the same.
Want to further discuss workplace positivity and why you should strive towards creating a positive one for your company?
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