When a valued employee decides to leave for a new job, employers often scramble to offer a counter offer in a bid to keep them. However, while it may seem like a quick fix to a potential problem, counter offers come with their own set of risks and consequences—both for the employer and the employee.

At Redwolf + Rosch, an Australian recruitment agency dedicated to connecting top talent with leading businesses, we’ve seen firsthand how counter offers play out. In this post, we’ll explore the truth about counter offers: why they happen, whether they’re the right solution, and what both candidates and employers should consider before making or accepting one.

What is a Counter Offer?

A counter offer is a proposal made by an employer to an employee who has already submitted their resignation. Typically, the counter offer involves a raise in salary, a promotion, additional benefits, or promises of career development opportunities. The employer’s goal is to convince the employee to stay, thereby avoiding the disruption and expense of recruiting and training a replacement.

While a counter offer might appear to be a win-win for both parties, the reality can often be more complex. Let’s dive into the key considerations for both employees and employers.

Why Do Employers Make Counter Offers?

Employers typically make counter offers for several reasons, such as:

1. Retaining Experience and Knowledge

One of the main reasons employers issue counter offers is to retain employees with significant experience, expertise, or institutional knowledge. Losing an employee who has been with the company for several years can be costly—not only in terms of recruitment but also in the time it takes for a new hire to get up to speed.

2. Avoiding Recruitment Costs

Recruiting and onboarding a new employee can be expensive. From advertising vacancies to conducting interviews and background checks, the costs quickly add up. In some cases, the expense of offering a counter offer may seem like a more cost-effective option, especially if the employee is highly skilled or integral to the company.

3. Preventing Disruption

If an employee holds a key role within the organisation, their departure could cause disruptions in workflows, client relationships, or team dynamics. By offering a counter offer, employers may seek to mitigate the risk of these disruptions, particularly if a replacement would not be available immediately.

4. Maintaining Morale

In organisations with tight-knit teams, losing a valued team member can have a negative impact on morale. Colleagues may feel uncertain about the stability of the team, leading to decreased productivity or dissatisfaction. By offering a counter offer and retaining the employee, employers can avoid this potential downturn in team morale.

The Risks of Accepting a Counter Offer

For employees, accepting a counter offer may seem like the best way to solve immediate concerns, especially if the new opportunity promised a significant salary increase or career advancement. However, there are several important risks to consider:

1. The Issue of Trust

Once an employee has resigned, the dynamic with their employer can change. Even if the employer makes a generous counter offer, there may be a lingering sense of mistrust. The employer may view the employee’s desire to leave as a sign that they’re not as loyal or invested as before, which could affect future opportunities for growth within the company.

2. Short-Term Solutions, Long-Term Problems

A counter offer may resolve the immediate issue of salary or job dissatisfaction, but it doesn’t always address the root cause of the employee’s desire to leave. Issues such as a lack of career progression, a toxic work culture, or poor work-life balance won’t be solved by a pay rise alone. In many cases, employees who accept counter offers end up leaving within a year anyway because the underlying issues remain unresolved.

3. The Impact on Career Growth

Employees who accept counter offers may find themselves in a difficult position when it comes to their long-term career development. Employers may view the employee’s resignation as a lack of commitment, which could limit future growth opportunities. There is also the potential that the employee may become a “problem child” in the eyes of management, leading to a more difficult work environment in the future.

4. Reputation Damage

If word gets out that an employee has accepted a counter offer after initially resigning, it can affect their professional reputation. Colleagues may see the employee as fickle, or question their level of commitment. This can damage relationships within the workplace, and could make it more difficult for the employee to move up the ladder or find new opportunities in the future.

Why Do Candidates Choose to Accept Counter Offers?

Despite the risks, there are valid reasons why employees might choose to accept a counter offer, including:

1. Financial Incentives

A salary increase or bonus offer can be a powerful motivator. If an employee is underpaid relative to industry standards or feels their contribution isn’t being recognised, a counter offer might feel like the solution to these financial concerns.

2. Lack of Confidence in the New Job

Making the leap to a new job can be daunting, particularly if the employee is unsure about the new employer or role. The familiarity of their current job, along with the emotional investment they have in the organisation, can make staying a more comfortable and secure option.

3. Personal Circumstances

Sometimes, personal factors—such as family commitments or the need for stability—can influence the decision. If the employee is in a situation where a significant change is unwelcome, they may decide that accepting a counter offer is the better choice for their personal life.

Why Employers Should Be Cautious with Counter Offers

Employers should approach counter offers with caution. While it might seem like a quick fix, there are several reasons why offering a counter offer may not be in the organisation’s best interest:

1. The Risk of Setting a Precedent

If an employer frequently makes counter offers, it can set a dangerous precedent. Employees might start resigning more frequently, knowing they can use an outside offer to negotiate a better deal. This can lead to a cycle of dissatisfaction and disruption, which is ultimately costly for the organisation.

2. Employee Morale and Team Dynamics

Other employees may start to feel undervalued if they see that an employee who has already decided to leave is being rewarded with a pay rise or additional perks. This can breed resentment and negatively affect morale within the team.

3. Short-Term Fix vs. Long-Term Solution

If the underlying reasons for an employee’s resignation are not addressed, a counter offer is only a temporary solution. Unless the employer makes significant changes—such as improving workplace culture, offering new career development opportunities, or addressing workload issues—the employee will likely remain dissatisfied and may leave again in the near future.

What Should Employers Do Instead of Offering a Counter Offer?

Rather than relying on counter offers as a last-ditch effort to retain talent, employers should focus on creating a positive work environment that reduces the need for counter offers in the first place. Here are a few strategies:

1. Focus on Employee Engagement

Engaged employees are more likely to stay with a company long-term. Employers should actively seek feedback from employees, offer opportunities for professional development, and ensure that employees feel valued and recognised for their contributions.

2. Provide Competitive Compensation Packages

While salary is not the only factor in employee satisfaction, offering competitive pay and benefits is crucial. Regular salary reviews and transparent compensation structures can help avoid situations where employees feel underpaid or undervalued.

3. Foster Career Development

Investing in career growth is essential for retaining top talent. Offering clear career progression paths, mentorship opportunities, and access to training can help employees feel motivated and engaged in their work.

Conclusion: The Final Word on Counter Offers

At Redwolf + Rosch, we understand that recruitment isn’t just about finding the right candidate—it’s about fostering lasting relationships between employers and employees. While counter offers may seem like an effective way to retain talent in the short term, they often fail to address the root causes of an employee’s dissatisfaction. For employers, the key to retention lies in creating a supportive, engaging work environment that encourages growth and development.

For candidates, while a counter offer might provide temporary relief, it’s important to carefully consider whether staying in a role that initially prompted you to seek a new opportunity is the right choice for your long-term career. When in doubt, speak to a recruitment professional who can help guide you through your options.

Understanding the full implications of counter offers is vital for making informed decisions—whether you’re an employer looking to retain top talent or an employee considering your next career move.

Redwolf + Rosch – we are one of the best Employment Agencies in Melbourne, Australia. Call us today or CLICK this LINK to look at our current opportunities.

Connect with us and stay updated with the job market, follow REDWOLF + ROSCH on Facebook, Instagram, and LinkedIn.

Contact us via email office@redwolfrosch.com.au or call us at 1300 544 652.

In today’s competitive job market, a well-crafted resume is only part of the equation. How you present that resume—specifically, what you write in your cover email or accompanying message—can make a significant difference. Whether you’re applying for your dream job or just hoping to land an interview, your communication needs to be clear, professional, and tailored to the role.

At Redwolf + Rosch, a leading recruitment agency in Australia, we understand that job seekers often feel uncertain about how to properly introduce their resumes. With that in mind, we’ve put together a comprehensive guide on what to write when sending a resume. This guide will help ensure your message stands out, conveys professionalism, and increases your chances of securing an interview.

Why the Message You Write Matters

While your resume showcases your qualifications, experience, and skills, the message you write when submitting it adds a personal touch. Think of it as your opportunity to:

• Introduce yourself: Provide context for the hiring manager about why you’re sending your resume.
• Explain your interest: Demonstrate why you’re enthusiastic about the position and the company.
• Highlight key qualifications: Draw attention to your most relevant skills or experiences.
• Maintain professionalism: Ensure your communication is polished and aligned with industry standards.

In essence, the email or message accompanying your resume is your first chance to make a positive impression. Here’s how to get it right.

1. Start with a Professional Subject Line

The subject line of your email sets the tone for the message, and it’s often the first thing the recruiter or hiring manager will see. A clear and concise subject line is essential for ensuring that your email stands out and is not overlooked.

Here are a few examples of effective subject lines:

• “Application for Marketing Manager – Jane Doe”
• “Resume Submission: Software Engineer Position”
• “Re: Senior Graphic Designer Application”

2. Open with a Formal Greeting

Begin your email or message with a polite, formal greeting. If you know the hiring manager’s name, address them directly. If not, use a more general greeting. Avoid using overly casual language or nicknames, as this can create a negative first impression.

Here are some examples:

• “Dear [Hiring Manager’s Name],”
• “Dear Sir/Madam,” (If you don’t know the person’s name)
• “Hello [Hiring Manager’s Name],”

Using the right tone of voice is important, especially in a professional setting. A formal greeting helps establish credibility and demonstrates respect for the recipient.

3. Introduce Yourself and State the Purpose of Your Email

In the opening paragraph, introduce yourself and make it clear that you are submitting your resume for a particular role. Mention how you found out about the position, whether it was through an advertisement, a job board, or a referral from someone within the company.

Example:

• “I am writing to express my interest in the [Job Title] position advertised on [Job Board/Company Website]. With a background in [Your Field or Industry], I am confident that my skills and experience make me a strong candidate for this role.”

If you were referred by someone within the company, be sure to mention their name, as this can help boost your credibility and increase your chances of being noticed.

Example:

• “I was referred to this opportunity by [Referrer’s Name], who recommended I reach out given my experience in [Relevant Skill/Industry].”

4. Highlight Your Most Relevant Qualifications or Experience

In the second paragraph, provide a brief summary of your key qualifications, skills, or experiences that make you a strong candidate for the role. Focus on the aspects of your background that are most relevant to the position, and avoid overwhelming the reader with excessive details. You want to pique their interest without duplicating your resume.

Example:

• “With over five years of experience in [Relevant Field/Industry], I have developed a strong understanding of [Key Skill or Responsibility]. My recent role as [Your Previous Job Title] allowed me to gain hands-on experience in [Specific Task/Project], which I believe would be highly beneficial in the [Job Title] position at [Company Name].”

Remember to mention any achievements that align with the company’s needs or the job description.

Example:

• “I was recently recognised as [Achievement], which is a testament to my ability to [Relevant Skill/Task].”

This section should be concise yet compelling, showcasing your most pertinent skills while demonstrating your ability to contribute value to the company.

5. Show Enthusiasm for the Role

Employers want to hire candidates who are genuinely interested in the role, not just anyone who is looking for a job. Express your enthusiasm for the position and the company. Tailoring your message shows that you’ve done your research and that you are passionate about the opportunity.

Example:

• “I am particularly excited about the opportunity to work at [Company Name] because of its reputation for innovation in [Industry]. I am eager to bring my expertise in [Relevant Skill] to your team and contribute to the ongoing success of your projects.”

If the company is well-known or has a particular reputation that appeals to you, feel free to mention this in your message. This helps to personalise the email and shows that you’ve put thought into why you want to work with them.

6. Provide a Call to Action

In the final paragraph, provide a call to action. This encourages the hiring manager to take the next step, whether it’s arranging an interview or reviewing your resume in further detail.

Example:

• “I would welcome the opportunity to discuss how my skills and experiences align with the needs of your team. I have attached my resume for your review, and I look forward to the possibility of speaking with you soon.”

Alternatively, if the job application requires additional documents or information, mention that as well.

Example:

• “Please find my resume and portfolio attached for your consideration. If you need any additional information, I am happy to provide it.”

7. Close with a Professional Sign-Off

Always close your email with a professional sign-off, using a polite phrase to express your appreciation for the hiring manager’s time and consideration.

Examples of professional sign-offs:

• “Kind regards, [Your Name]”
• “Best regards, [Your Name]”
• “Yours sincerely, [Your Name]” (For more formal applications)

Avoid using overly casual sign-offs such as “Cheers” or “Thanks,” as they can appear unprofessional, especially in initial communications.

Additional Tips for Sending a Resume

While the content of your email is essential, there are a few other key considerations to ensure your resume submission is successful:

1. Proofread Your Email: A small mistake can make a big difference in how you’re perceived. Always proofread your email for spelling, grammar, and punctuation errors.
2. Attach the Correct Files: Double-check that you’ve attached your resume, and any other required documents, before hitting “send.” Name your files professionally (e.g., “JaneDoe_Resume.pdf”).
3. Use a Professional Email Address: Avoid using email addresses that are too casual, such as “coolguy1234@gmail.com“. Ideally, your email address should be your first and last name (e.g., janedoe@gmail.com).
4. Follow Application Instructions: If the job ad includes specific instructions for submitting your resume (e.g., including a reference number in the subject line), be sure to follow them to the letter.

Final Thoughts

Sending a resume is more than just attaching a document and hitting “send.” What you write in your email or message plays a crucial role in shaping how the hiring manager perceives you as a candidate. A clear, professional, and tailored message can significantly increase your chances of getting noticed and landing an interview.

By following these guidelines, you’ll be well on your way to crafting an email that effectively introduces your resume, highlights your qualifications, and demonstrates your genuine interest in the role. At Redwolf + Rosch, we know how important it is to make a strong first impression, and with the right message, you’ll set yourself up for success.

Good luck with your job applications, and remember: a little bit of thought and effort goes a long way when it comes to landing your next opportunity.

If you need more personalised advice or assistance with your job search, don’t hesitate to get in touch with Redwolf + Rosch. Our recruitment specialists are here to help you navigate the hiring process and find the perfect role for your skills and career goals.

Redwolf + Rosch – we are one of the best Employment Agencies in Melbourne, Australia. Call us today or CLICK this LINK to look at our current opportunities.

Connect with us and stay updated with the job market, follow REDWOLF + ROSCH on Facebook, Instagram, and LinkedIn.

Contact us via email office@redwolfrosch.com.au or call us at 1300 544 652.

In today’s fast-paced world, the digital landscape is evolving at an unprecedented rate, creating both exciting opportunities and significant challenges for professionals in the tech and digital sectors. From artificial intelligence (AI) and automation to blockchain and cybersecurity, technology is reshaping industries and creating new career paths. As businesses increasingly prioritise digital transformation, it’s no wonder that many individuals are keen to carve out a career in the digital sphere. But how can you plan for a digital career in such a rapidly changing environment?

At Redwolf + Rosch, a recruitment agency in Australia, we understand the importance of adapting to this dynamic landscape and staying ahead of the curve. In this blog post, we’ll explore the key strategies to help you plan a successful digital career and thrive in the face of technological disruption.

1. Understand the Digital Landscape and Emerging Trends

The first step in planning your digital career is understanding the current state of the digital landscape and where it’s heading. Technologies that once seemed futuristic, such as AI, machine learning, virtual reality (VR), and the Internet of Things (IoT), are now becoming part of everyday business operations. With the rise of automation, remote working technologies, and the increasing reliance on cloud computing, digital transformation is no longer a buzzword – it’s a critical business priority.

To keep up with these rapid developments, you should regularly consume content from reputable sources in the industry. Stay informed by reading tech blogs, listening to podcasts, attending webinars, and engaging in professional communities. Some of the most influential areas to focus on include:

• Artificial Intelligence & Machine Learning: These technologies are revolutionising industries by automating tasks, personalising customer experiences, and enabling data-driven decision-making.
• Cybersecurity: As more businesses move their operations online, cybersecurity has become one of the most critical fields in the digital world. With increasing cyber threats, skilled professionals are in high demand to protect sensitive data.
• Cloud Computing: Companies are shifting to cloud-based services, creating vast opportunities for professionals skilled in cloud platforms like AWS, Google Cloud, and Microsoft Azure.
• Blockchain & Cryptocurrency: Blockchain technology is poised to transform finance, supply chains, and many other industries, making it an exciting area for career growth.
• Data Science & Analytics: Data-driven decision-making is a cornerstone of modern business strategy. The ability to collect, analyse, and interpret large datasets is a skill that will continue to be highly sought after.

By keeping a pulse on these trends, you can gain insight into where the digital economy is headed and tailor your career path accordingly.

2. Identify Your Skills and Strengths

With so many different areas of digital expertise to choose from, it’s important to assess your existing skills and strengths before making any decisions. What interests you? Where do your passions lie?

You may already have a background in software development, digital marketing, or graphic design, or perhaps you’re looking to pivot into the tech space from another field. In either case, understanding your strengths and areas for growth will help you make informed decisions about your career direction.

Consider the following questions:

• What are you good at? Take stock of your technical skills (e.g. coding, data analysis, UX/UI design) and soft skills (e.g. communication, problem-solving, creativity).
• What excites you? Is there a specific area within the digital landscape that you find particularly fascinating? Whether it’s building software, creating digital content, or analysing data, being passionate about your field will drive you to succeed.
• Where do you want to work? Some digital roles require a more entrepreneurial mindset, while others are better suited to structured corporate environments. Think about the type of work culture that fits you best.

Once you’ve assessed your skills and interests, you’ll be better equipped to choose a career path that aligns with your personal and professional goals.

3. Acquire the Right Digital Skills

The digital world moves fast, and to stay competitive, it’s crucial to continuously upskill. While some skills may be specific to certain fields (e.g., coding for software developers, SEO for digital marketers), there are certain foundational skills that are valuable across a variety of digital roles. These include:

• Technical Skills: Knowledge of programming languages (Python, JavaScript, etc.), data analysis, cloud computing, AI, and other emerging technologies is highly sought after.
• Soft Skills: Digital professionals also need strong communication, problem-solving, and teamwork abilities. In particular, the ability to translate technical concepts into accessible language is a critical skill for many digital roles.
• Project Management: As the digital world becomes more complex, project management skills are increasingly important, especially for roles involving software development or digital marketing campaigns.
• Adaptability and Learning Agility: Technology is constantly changing, so being able to quickly learn and adapt to new tools and methodologies is essential for long-term career success.

Investing time in building these skills will ensure you remain valuable and adaptable in the face of change. There are numerous online platforms offering courses and certifications in these areas, such as Coursera, edX, and Udemy, where you can develop your expertise in your chosen field.

4. Choose the Right Career Path

The digital sector offers a wide range of career opportunities. To plan your career effectively, it’s important to explore the various roles within the industry and determine which best suits your skills and interests. Some of the most popular digital career paths include:

• Software Development: Developers design, build, and maintain software applications. With the growing reliance on mobile and web-based solutions, software development is one of the most in-demand fields.
• Digital Marketing: With the rise of e-commerce and online business, digital marketing specialists are needed to help companies connect with consumers through various online channels, including social media, search engines, and email campaigns.
• Data Science & Analytics: Data scientists analyse large datasets to provide actionable insights, helping businesses make informed decisions. Roles include data analysts, data engineers, and machine learning specialists.
• UX/UI Design: User experience (UX) and user interface (UI) designers focus on creating seamless, intuitive digital experiences for consumers. As more companies compete in the digital space, well-designed interfaces are crucial to retaining customers.
• Cybersecurity: As cyber threats grow, organisations are increasingly looking for skilled cybersecurity professionals to safeguard sensitive data. Careers in this field can include roles like ethical hackers, security analysts, and network security engineers.
• Product Management: Product managers oversee the development of digital products, from concept to launch. They work closely with developers, designers, and marketing teams to ensure products meet customer needs.

Take the time to explore each career path in-depth and evaluate which aligns best with your skills, values, and long-term aspirations. Keep in mind that the digital sector is incredibly diverse, and career growth can often involve moving laterally into new areas or specialisations as you build your experience.

5. Leverage Networking and Mentorship

In a rapidly changing industry, having a strong professional network is invaluable. Networking with industry peers, attending tech events, and participating in online forums can expose you to new opportunities and keep you informed about the latest trends.

Consider seeking out a mentor – someone who has experience in the digital field and can provide guidance as you navigate your career. A mentor can help you identify potential pitfalls, offer career advice, and introduce you to influential contacts.

Additionally, becoming a part of industry-specific communities can help you stay on top of changes in your field. LinkedIn groups, Slack channels, and specialised forums are excellent places to engage with others and exchange insights.

6. Stay Flexible and Embrace Change

The digital landscape is characterised by its rapid pace of change. As technologies continue to evolve, your career may take unexpected turns. It’s important to stay flexible and embrace the opportunities that arise, even if they fall outside your initial career plan.

By remaining open to new ideas and technologies, you’ll be better positioned to take advantage of emerging opportunities. The key is to view career progression as a dynamic journey rather than a set destination.

7. Conclusion: Navigating Your Digital Career

Planning a digital career in a rapidly changing landscape requires a combination of foresight, adaptability, and continuous learning. By staying informed about industry trends, developing the right skills, and embracing new opportunities, you can build a successful career that keeps pace with the digital revolution.

At Redwolf + Rosch, we understand the importance of finding the right fit for both candidates and employers in the digital space. Whether you’re looking to start a career in tech or take your existing skills to the next level, we’re here to help you navigate the rapidly changing world of digital employment.

Keep an open mind, stay curious, and invest in your professional growth, and you’ll be well on your way to thriving in the digital age.

Redwolf + Rosch – we are one of the best Employment Agencies in Melbourne, Australia. Call us today or CLICK this LINK to look at our current opportunities.

Connect with us and stay updated with the job market, follow REDWOLF + ROSCH on Facebook, Instagram, and LinkedIn.

Contact us via email office@redwolfrosch.com.au or call us at 1300 544 652.